04 | Dec | 2013
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TVNZ Shortland Street Banner
Every day from December 12th until January 12th while Shortland Street was off-air we revealed a clue about the fall out of events following the explosion at the Warner bach. The key to the campaign’s success was to get fans speculating online about who lived and who died and as the campaign unravelled, fans were given the opportunity to figure out survivors based on the clues we gave them. Clues ranged from news reports of the event, text messages between characters, videos, anagrams, hidden codes, voice calls, emails and police evidence.
December Arrow right
COMPLETE VIEW CLUE
Wed 11
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Thu 12
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Fri 13
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Sat 14
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Sun 15
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Mon 16
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Tue 17
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Wed 18
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Thu 19
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Fri 20
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Sat 21
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Sun 22
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Mon 23
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Tue 24
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Wed 25
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Thu 26
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Fri 27
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Sat 28
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Sun 29
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Mon 30
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Tue 31
January Arrow right
COMPLETE VIEW CLUE
Wed 01
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Thu 02
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Fri 03
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Sat 04
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Sun 05
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Mon 06
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Tue 07
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Wed 08
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Thu 09
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Fri 10
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Sat 11
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Sun 12
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Mon 13